Google Business Profile

A profile that competes in the map pack every week

For HVAC, plumbing, electrical, pest control, landscaping, roofing and commercial mechanical companies, the map pack is often where the call starts. We set the profile up properly — primary and secondary categories, a services list that matches real pages on your site, and service areas drawn to where you dispatch — then keep it active. Weekly geotagged photos from actual jobs, posts twice a week, review requests going out and replies going back, and a monthly audit to catch changes Google made without telling you.

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What's included

  • Primary and secondary categories set
  • Services list matched to site pages
  • Service areas mapped to your dispatch
  • Weekly geotagged job photos
  • Two posts per week
  • Review requests, replies and monthly audit

Set up the way the map pack reads it

Category choice moves more than most owners expect, and the wrong primary category can keep you out of results you should win. We set the primary and supporting categories, build out the services list so each entry matches a real page on your website, and draw service areas around where you actually send trucks. Hours, attributes, description and business information get filled in completely instead of left half-done.

Weekly photos and posts from real jobs

A profile that has not been touched in six months looks abandoned next to one posting every week. We collect photos from your crews — installs, repairs, rooftop units, panel work, finished lawns — geotag them to the town the job was in, and upload them weekly. Two posts a week go out covering a service, a seasonal item, or a job you just finished. It is your work, not stock imagery.

Reviews, replies and a monthly audit

Review requests go out to customers after completed jobs, and every review that arrives gets a reply, including the difficult ones. Once a month we audit the whole profile: suggested edits Google applied on its own, category drift, duplicate listings, hours that went wrong over a holiday, photos that got flagged. You get the audit findings and what we changed.

Frequently asked questions

How it works

  1. Audit
  2. Foundation
  3. Weekly
  4. Monthly
  1. Week 1

    Audit

    We check your site, Google Business Profile, reviews and how calls and forms are handled today, then show you what is costing you work.

    • Speed and mobile score
    • Map rank across your service area
    • Lead handling gaps
  2. Weeks 2 to 4

    Fix the foundation

    Website, profile and tracking get rebuilt or repaired so pages, service areas and lead sources are in order.

    • Service and area pages
    • Profile completed and verified
    • Call and form tracking live
  3. Every week

    Content and posts

    Service pages, profile posts and social content go out on a schedule using photos and jobs from your crews.

    • Posts written to the actual photo
    • Review requests after every job
  4. Every month

    Scoreboard review

    We walk through map rankings, calls, leads and reviews together and decide what changes next month.

    • One page, real numbers
    • Decisions, not a slide deck

Want this handled for your company?

Book a strategy call and we'll walk through what you have now and what we would build first.

Book a Strategy Call