Question 1

Can you market both repair and replacement work?

Accepted Answer

Yes. They are different searches from different customers, so we give each its own page and its own wording, and point both to the same call button and quote form.

Question 2

Do you work with HVAC companies that serve several towns?

Accepted Answer

Yes. We build a page for each town you dispatch to, written around the work you actually do there, so a search for your trade in a specific town lands on a page made for it.

Question 3

We are an HVAC contractor ourselves. Do you understand the trade?

Accepted Answer

We run a commercial HVAC company of our own, so the scheduling, the seasonal swings and the way customers search are familiar to us rather than something we read about.

Marketing for HVAC companies

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