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Robbins Property Services (RPS)

ClientCommercial Landscaping & Property ServicesGreater Portland / Windham, Maine

A skilled landscaping operator with strong word-of-mouth and nothing to find online. We built the brand, claimed the Google Business Profile and put up a site with a page for every service and every town.

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The situation

RPS was doing good work in Greater Portland and Windham and getting jobs by word of mouth, but there was nothing to find when someone searched. No brand, no claimed Google Business Profile, no website. Property managers and commercial buyers comparing vendors were seeing established companies with full listings and pages, and RPS was not in that comparison at all.

What we built

Logo and brand identity

We built the RPS mark and the full name treatment together, with color and type rules that carry across estimates, signage, vehicles and the website — so a property manager who gets a proposal recognizes the same company they looked up online.

Claimed and built the Google Business Profile

We claimed and verified the profile, set the primary and secondary categories, wrote the service list to match the pages on the site, defined the service areas around Greater Portland and Windham, and loaded photos of real crews and completed properties.

A page for every service

Lawn care, landscape design, mulching, spring and fall cleanups, hydroseeding, and tree and hedge work — each one has its own page describing what the work covers and who it is for, instead of a single list a search engine cannot rank.

Town-by-service landing pages

For each town in the service area we built pages pairing the town with the services offered there, so a search for a specific service in a specific town lands on a page written for exactly that, not the homepage.

Lead forms saved to a database

Every quote request writes to a database with the page it came from and the source of the visit, and sends a notification, so requests are recorded and followed up rather than sitting in one inbox.

Ongoing local SEO

Titles and page structure tuned against what people actually search, schema on the service pages, technical fixes as they appear, and new town and service pages added where the search data shows demand the site does not cover yet.

Ongoing work

  • Expanding the service and town page coverage
  • Google Business Profile photos and posts
  • Facebook and Instagram posts from job sites
  • Lead follow-up on every form submission

How it works

  1. Audit
  2. Foundation
  3. Weekly
  4. Monthly
  1. Week 1

    Audit

    We check your site, Google Business Profile, reviews and how calls and forms are handled today, then show you what is costing you work.

    • Speed and mobile score
    • Map rank across your service area
    • Lead handling gaps
  2. Weeks 2 to 4

    Fix the foundation

    Website, profile and tracking get rebuilt or repaired so pages, service areas and lead sources are in order.

    • Service and area pages
    • Profile completed and verified
    • Call and form tracking live
  3. Every week

    Content and posts

    Service pages, profile posts and social content go out on a schedule using photos and jobs from your crews.

    • Posts written to the actual photo
    • Review requests after every job
  4. Every month

    Scoreboard review

    We walk through map rankings, calls, leads and reviews together and decide what changes next month.

    • One page, real numbers
    • Decisions, not a slide deck

Want the same thing built for your company?

Book a strategy call and we'll go through what you have now and what we would build first.

Book a Strategy Call